Search Engine Optimization (SEO)
Introduction Building a website or blog is often driven by the hope that many users will discover and engage with your content. While there are no guaranteed rules or paid options that ensure a site will be indexed by search engines, Search Engine Optimization (SEO) is a set of best practices aimed at improving your website’s visibility on search engines like Google and Bing. Effective SEO helps drive organic (non-paid) traffic to your site by making it easier for search engines to understand, rank and display your content in relevant search results. Technical SEO Although search engines are constantly crawling the web like spiders, they primarily discover new websites by following links from existing ones. These crawlers operate at varying speeds and frequencies, guided by complex algorithms that determine how often a site is revisited and how its content is indexed. Submitting your website to search engines (like via Google Search Console or Bing Webmaster Tools ) is optional but...