Specific Product Requests
Introduction In community pharmacy, there are often customers who come in with specific product requests, instead of seeking professional advice for their symptoms. Nonetheless, this does not mean they are always making the correct choice. In other words, the person making the request might already be an expert user or may be a novice. Why? This type of purchasing behaviour can be due to several factors. From past experience The customer has found a particular product successful in treating a recurrent condition and is familiar with its signs and symptoms. The customer has taken advice from family, friends or Mr Google . Although with good intention, advice from friends or relatives could be harmful sometimes. Some information from online sources or social media can be inaccurate or of poor quality, and some can create unrealistic beliefs and expectations. The influence of heavy advertising of branded products. Investigate the Needs As a healthcare professional, pharmacists should ma...